CitiBank made its grand entrance into the African market in 1958 when it opened its first branch in South Africa. Over the years Citibank has gone on to establish its presence in 15 African countries with services in the corporate, consumer and private banking.
The experience gained over the years has enabled this bank to understand the challenges of its clientele and develop solutions for them to fit unique requirements.
Being the first global bank, Citi has successfully managed to tailor its services in two tiers which is consumer business services as well as institutional business services.
Under the consumer services, Citibank offers the retail banking portfolio which boasts of 4,600 branches across the globe of which three are based in South Africa in the cities of Johannesburg, Cape Town and Durban. Citi also offers Citi branded credit cards which clients can use globally. Because of the banks commitment to develop small to medium-sized businesses, Citi has opened the Citi commercial bank in 32 countries. To support distressed home owners, Citibank also offers the Citibank mortgage.
The institutional business category focuses on securities and banking as well as transactional services. These products and solutions are tailor-made for corporations, governments, institutions and high net worth investors. The services offered in this category include Citi markets, corporate investment banking, Citi private bank, Citi treasury and trade solutions and the Citi securities and fund services.
From the wide array of services, its befitting to say Citi bank is serving individuals, communities, institutions and nations through the provision of financial solutions which are simple, creative and responsible.
Citi is indeed a global bank. For more information you can contact them on 011 944 0257.